Slow-Fashion from a German Master‘s Hand: DARIO’S Starts with its First Clothes Collection “Made in Germany”
The Online Destination for luxury products presents the first clothing collection created in Germany, made of the world’s finest fabrics. Thus, with its specially designed dresses DARIO’S stands for a new typically German elegance. This collection does not only aim at supplanting the time-honoured and deep-rooted image of the Lederhosen wearing Germans; it aims at no less than raising the “stylish German” to an art form. In addition, the company wants to use this new generation of durable clothing to challenge the one-way mentality of the fashion industry and at the same time give a new impetus to the German and European cultural tradition of manufacture.
Committing itself, above all, to the slogan “Redefine your tradition for future generations”, this collection intends to influence the ecological awareness of consumers as well as the sense of style of a whole generation in terms of sustainability and longevity. It, in a manner, aims at rivalling the image of the elegant gentleman wearing a tailcoat and cylinder, which symbolized the man of fashion for a whole generation in the “good old days”.
But DARIO’S has yet other far-reaching goals. The company aims, for example, at the preservation of the last sites of domestic German textile industry in order to counteract the threatening demise of the German cultural tradition of craftsmanship.
DARIO’S envisages not only staying true to its commitment to sustainability and traditional craftsmanship, it also intends to gain renewed respectability for the quality label “Made in Germany”. Nevertheless, the collection is also going to draw on the achievements of European craftsmanship and international luxury fabrics.
Accordingly, this gentlemen’s collection includes ties made of the finest twill silk, shirts made of 330 full-cotton twill and sweaters made of recycled Sea Island Cotton as well as jackets made of Italian cashmere and Vicuña sweaters. It is designed for the elegant gentleman, who wants to avoid the stress of shopping in fashion houses and, nevertheless, wants to see his fine wardrobe exquisitely stocked for the next decade. In order to ensure the longevity of its products, DARIO’S customers can use repair services specifically for this in-house apparel collection.